Taboola, Outbrain, and the editorial-style placements that let a story do the selling before the product page loads.
Meta and TikTok managed as one acquisition system — creative testing, audience economics, and ruthless winner-scaling.
Long-form editorial pre-sells and landing pages written to convert cold traffic, not to win design awards.
Static, motion, and UGC-style concepts produced at the cadence performance actually burns through.
Contribution-margin reporting and holdout testing so you know what's incremental and what's just taking credit.
Account structure, budget pacing, and the boring operational rigor that keeps a scaling account from breaking.
Unit economics, current spend, and where the leaks are — before we touch a single campaign.
Angles, creative, and landing paths. We launch to learn, not to look busy.
Small, honest tests. Kill the losers fast; give the winners room.
Push budget into what's proven incremental, hold the margin line, repeat.
Eastway started because too many brands were paying agencies to be busy instead of accountable. We took the opposite bet: a small team, a short client list, and reporting that ties every pound of media to a pound of margin.
We work best with founders who already have a product people want and a P&L they actually read. If the economics are there, we'll find the channels that compound them.